9 Marketing & Advertising Ideas To Increase Engagement, Conversions & Awareness.
- Risss - Peace & Grind
- Sep 26, 2023
- 5 min read
Updated: Feb 6
Increase engagement, increase conversions, and/or draw awareness to your brand.
Fall is one of the best seasons to get creative and engage with your customers through your marketing. From infusing fall leaves or pumpkins into your marketing materials to offering fall freebies and running spooktacular sales. The opportunities are endless so get creative but make sure it still aligns with your overall brand image and relates to your target audience.
Technically Autumn doesn't start until mid-September but busy season for some businesses really kicks off when the kids go back to school and doesn't slow down until the New Year.
As a Small Business Owner or Freelancer, your priorities right now should be:
Promote hard
Run Sales
Engage
Analyze
Repeat!
The big box stores have already started. Before Summer even finished stores were switching out Summer products with Fall & Halloween. So if you haven't already begun including Fall imagery, slogans, or creating a sales plan then you're behind. But lucky for you... I'm here.
I'm going to give you a couple of ideas to get your creative juices going. Use what works, leave what don'ts. Share with someone else.
Check out these 9 Fall Marketing Ideas to increase engagement, increase conversions, and/or draw awareness to your brand.
1. End Of Summer Sale
2. Revamp your marketing materials with Fall imagery
3. Participate In Community Events
4. Sponsor a Youth Sports Team or Group
5. Add Buy Now, Pay Later (BNPL) options to your store.
6. Send out a Fall Newsletter/Email Campaign
7. Use Fall Hashtags
8. Stand Out With Fall Slogans
9. Plan your marketing around Fall Events/Holidays
1. Run an End Of Summer Sale.
Clear out inventory/summer products by promoting them at a lower price or package deal. People love end-of-season sales. Email and Text alerts in addition to Social Media posts are a great way to spread the word about your sale.
Start with your current customers. It's easier to bring customers back than to find new ones. Here are a couple of sale ideas.
Buy 2 Get 1 Free
50% Off All Summer Products
Last Chance Sale
2. Revamp your marketing materials with Fall Imagery.
September/Early October/November: Fall leaves, Apples, Pumpkins
October: Spooky Ghost, Potion Bottles, Witches
Websites like Canva make it easy to add some clipart to your logo, website banner, flyers, or email campaigns. Here are some designs I played with for our Website Banner to add a Fall theme.
3. Participate in Fall Community Events.
Community events are a great way to spread awareness about your business. They are also fun ways to market outside of the norm.. Remember a Community Event is not the same as a Pop Up Shop/ Vendor Event where the goal is sales. Although some community events do let you sell the primary purpose of participating in community events is to give back to the community your business is in, engage with the community, and let people know about your business.
For Example: Participating in a Little League's Trunk Or Treat event. It's free to sign up. You decorate your trunk and find a way to incorporate your brand. Have one person give the kids candy while another is passing out to the parents business cards or samples. You paid nothing except what you invested in your setup and spent the time telling people about your business.
If you have an office/brick-and-mortar then bring flyers or business cards with your address so people can come find you. It doesn't matter how long you've been open or how much marketing you've done.... I promise you at least 5 people will say they didn't know your business was there. Get out there and spread the word!!
If you have an E-Commerce shop it's a good idea to include a QR code on your flyer/card so they can go straight to your website. Maybe pass out samples or coupons too.
Don't forget to take a sign-up sheet so you can make contact with the people who you meet via email or phone at a later time.
4. Sponsor a Youth Sports Team or Local Charity
Youth organizations are always looking for Businesses to sponsor them. They normally offer sponsorship packages like putting your business on a banner, field, brochure, website, and/or shoutouts via social media/email campaigns. It doesn't cost a lot and with the right organization, you can write it off on your taxes.
Learn more about writing off contributions to Non-Profits on your taxes here. I am not a tax representative nor do I claim to be one. Please do your research.
5. Add Buy Now, Pay Later (BNPL) options to your store.
Now is the time for most people to start their holiday shopping. I actually know people who have already started. Different shoppers have different needs. Some have financial restraints and others just can't resist a payment plan. Either way, Buy Now, Pay Later options are expected to reach 82.1 million users in 2023. Do I need to explain more as to why you offer at least one?
Check out these and see which one or ones work for your business.
Klarna
Afterpay
Zip
Affirm
Sezzle
6. Send out a Fall Newsletter/Email Campaign
Newsletters/Email Campaigns can help revive the relationships with past customers and engage new ones. You can share business updates/news, sales, new products, educate or entertain.
7. Use Fall Hashtags
Fall hashtags are a great way to make your post/content more discoverable.
8. Stand Out With Fall Slogans
Fall Slogans are a creative way to grab attention. Here are a couple of Fall Slogans to try:
Fall In Love With...
Leaves are falling, just like our prices!
Trick-Or Treat Yo Self!
Shop These Spooktacular Savings
Boo! It's A Scary Good Deal (or Sale)
We're grateful for you. .... Offer with a coupon?
Check out this Wicked Sale
Check out this Etsy Shop Banner I made using Canva to add a fall-themed slogan.
9. Plan your marketing around Fall Events
Black Friday
Cyber Monday
Football Season
Check and see what the national days are and monthly observances. Either can be used for great marketing as well. For Example: October is Financial Planning month so a lot of my content will be centered around that.
A little extra....
Marketing Notes for: Cleaning Business,
Candle Business or Photographer
Cleaning Business | Candle Business | Photographer |
Thanksgiving is a popular holiday for families visiting so a lot of people reach out for cleanings before or after the holiday. And sometimes both. | Fall is the perfect time to introduce Fall Favorite Scents like Pumpkin, Apple Cinnamon, Pecan Pie, and Sandalwood. | People LOVE Holiday photos both Fall & Winter. Let your work sell itself. |
Advertise a special for pre- and post Thanksgiving Cleanings. Book 2 Cleaning for one Special Price or Book your Post Thanksgiving Cleaning by 11/10 to receive 30% off. | Run A Buy 3 Get 2 Free Cyber Monday Sale | Depending on your niche run specials. Advertise creative shoots you've done in the past. Join online groups that your target audience would be in. |
Show testimonies of previous customers thanking you for holiday cleanings in the past. | Make a reel with a soft trendy audio or voice-over showing the candles in a relaxing setting. It could be a bedroom, office desk, or kitchen counter. Get creative. | Make a reel of different Autumn, Halloween, Football, and Family photos you've done. End it with your contact info. Or Make a post highlighting client feedback. Showing your work and showing social proof are big ones in the Photography industry. Along with highlighting your skills/specialties. |
September is Strategic Thinking month so I'm challenging all of my Small Business Owners, Freelancers, and Creatives to strategize a Fall Marketing Plan for your business by September 30th! Are you in?
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