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Shop small saturday



Small Business Saturday is a day dedicated to supporting small businesses and communities across the country and is part of the larger Shop Small Movement. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving in the U.S. Since it started in 2010, consumers have reported spending an estimated $163 billion at small businesses across all 12 Small Business Saturdays combined*.

*This spend statistic is an aggregate of the average spend as reported by consumers who shopped small on Small Business Saturday in surveys commissioned by American Express reporting spend habits on Small Business Saturday since 2012. It does not reflect actual receipts or sales. Each such survey was conducted online among a nationally representative sample of U.S. adults. The data was projected from the samples based on then-current U.S. Census estimates of the U.S. adult population (18+).


Small Business Saturday 2023 falls on November 25, 2023 this year. It is a date to shop with and support Small Business within the community.

For Small Business Owners


Why should I participate in Small Business Saturday?

Small Business Saturday is a popular nationally recognized day that can help increase awareness of your business and of the Shop Small movement in whole.

How do I prepare for Small Business Saturday?

Create A Marketing Strategy

    What is your goal?

    What sales or promotions will you run?

    What channels will you use? 

    Who is your target audience?


Restock Inventory and Supplies 

    Do you have enough inventory in stock?       

    Do you have packaging and shipping supplies?

    Do you have business cards/labels?


  • Make sure your website and social media platforms are up to date.

  • See what other businesses in your community are doing to celebrate. Collab if you can.

  • Research social trends. 

  • Create your business's promotional marketing materials. Printed and Online. 

What should I offer on Small Business Saturday?

  • Discounts on best sellers. 

  • Buy one get one free deals

  • Free gift with purchase.

  • Host a giveaway

  • Discounts on best sellers. 

  • Buy one get one free deals

  • Free gift with purchase.

  • Host a giveaway

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How do I promote my promotions?

  • Email Campaigns 

  • Social Media Posts

  • Newsletter

  • Blog Posts

  • UGC Content

  • Influencers

  • In Person Events

  • Paid Ads

Other November Marketing Days

November 11, 2023

November 24, 2023

November 25, 2023

November 27, 2023

Veteran's Day

Black Friday 2023

Small Business Saturday 2023

Cyber Monday 2023

Marketing Blog Posts

Hashtags To Use

#smallbusinesssaturday #sbs #shopsmall #supportlocalbusinesses #supportsmallbusinesses #smallbusiness #localbusiness

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Join our Content Creator community on Meta. 

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