SWOT Analysis

S.W.O.T Analysis are used to identify your Business's Strengths, Weaknesses, Opportunities, and Threats. Analyze the results and then use them to strategize an action plan.

Different ways you can use a SWOT Analysis to improve your business:

> Analyze yourself as a small business owner/entrepreneur: Are you putting in time to grow your business? Are you taking classes to improve skills you lack? Are you processing orders in a timely fashion? Are you attending networking events to expand your networks?

> Analyze your business in whole: Is it growing? Are customers being taken care of properly? Is your revenue growing and taking care of expenses? Do you have the equipment/inventory you need to operate? 

> Analyze your business’s finances: Are your profits higher than your expenses? Does your business have a healthy credit portfolio? Do you have access to capital in case of an emergency? 

> Analyze your business’s marketing: Is the marketing strategy you have now working? Are you tracking the insights of your ads? Social media posts? Email campaigns? Are you using the correct marketing channels to reach your target audience? Are you targeting the right audience? Do you business cards, website and other business assets match your brand?

These are a couple ways I use SWOT analysis regularly within my business. Try them out or targeted whatever areas in your life you need. Print as many copies as you need.


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